"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - tiktok t for business - Newbie success email
Opportunity
TikTok for Business was planning to send a series of emails aimed at educating new advertisers about the Learning Phase and its significance to their advertising efforts. They wanted three distinct email designs to correspond with the three phases of the learning process.
RESULT
Crafted a comprehensive series of three emails strategically aimed at enlightening new advertisers on TikTok about the intricacies of the learning phase and its crucial relevance. The initial email delves into the significance of the learning phase, offering insights on optimizing ads for optimal results and its broader implications for businesses. The subsequent email guides advertisers on successfully navigating and maximizing the learning phase, empowering them to make their ads more effective. The final email provides troubleshooting insights for instances when the learning phase poses challenges, ensuring advertisers can adeptly steer their ads back on track.
These meticulously designed emails prioritize user engagement, incorporating the brand's guidelines and imagery to guarantee adherence to brand compliance throughout the communication.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
Design Solutions
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