"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - THINDEX - STORE DISPLAY & BROCHURE DESIGN
Opportunity
The Visionworks lens team aimed to update the appearance of the Thindex in-store display and brochures. Thindex, a novel ultra High Index lens material, is perfect for customers with stronger prescriptions and those seeking the thinnest lenses available.
RESULT
Worked in collaboration with our partners to create an in-store display and brochure. The printed materials emphasize the advantages of selecting Thindex over plastic lenses, educating customers about the distinctions between plastic and Thindex lenses. The display was strategically placed in all Visionworks stores.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
Design Solutions
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