"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO
PORTFOLIO - SOCIAL VINE - BRANDING & WEB DESIGN
Opportunity
Social Vine Digital Marketing Agency specializes in catering to wine makers, wine bars, and vineyards, offering tailored digital marketing solutions. The agency is dedicated to embodying a minimalist, vintage yet modern aesthetic that deeply resonates with their clientele. The mission of Social Vine Digital Marketing Agency was to develop a brand identity and website that effortlessly combines familiarity with uniqueness.
Our vision for Social Vine Digital Marketing Agency is to create a brand identity that strikes a balance between familiarity and uniqueness. We aim to capture the essence of the wine industry while infusing it with a contemporary twist. Through a minimalist approach and vintage-inspired elements, we seek to convey sophistication, authenticity, and innovation.
RESULT - BRANDING
The crafted logo showcases a font blending serif and vintage Victorian styles, resulting in a distinctive vintage logotype. Intricate vine graphics intertwine with the typeface, giving vitality to the brand name. To uphold a modern twist while preserving the vintage vibe, a sans-serif font is employed for the sub-copy. Multiple versions demonstrate the logo's appearance in both horizontal and vertical formats. Additionally, a framed version and a submark are provided for versatility.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
WEBSITe design
After finalizing the branding, I collaborated closely with the owner of Social Vine to develop a comprehensive website strategy. Our aim was to create a user-friendly platform that would allow users to view their robust selection of packages and services and schedule their services via an online form. It was important to bring that minimalist approach and vintage-inspired look that the logo has and implementing it into the website. He also wanted to create a minimalist, vintage yet modern aesthetic that aligns with the values and aspirations of the wine industry. To enhance the website's appeal, I incorporated wine-themed illustrations, adding a timeless and playful touch to the design. Additionally, subtle animations and movement were integrated into the site to provide visual interest and create a fun and unique user experience.
Design Solutions
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