"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - pm group - brand identity
Opportunity
The PM Group stands as the premier full-service advertising agency in San Antonio, Texas, recognized for its years of successful business. With an eye towards continuous improvement, the management expressed an interest in updating the brand identity. The goal was to breathe new life into the outdated look, ensuring it would reflect a contemporary aesthetic that aligns with current trends and market expectations.
RESULT
Crafted a fresh, clean, and modern brand identity that authentically captures and represents The PM Group's essence. The design meticulously incorporates their existing color scheme and introduces a distinctive moon icon, ensuring a seamless transition that maintains recognition among both their current clientele and potential customers.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
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