"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - o+g - logo design concepts
Opportunity
The Visionworks merchandising team was developing a fresh in-house brand named OTIS+GREY, featuring frames for both men and women and specifically catering to millennials. A new brand identity was sought to effectively connect with the target audience.
RESULT
Crafted two logo design concepts that not only capture the essence of the new brand but are also sleek and modern, embodying all the qualities that define the brand.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
Design Solutions
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