"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - Trend Book - Design for Optical Retailer
Opportunity
Twice a year, a Trend Book is published for store associates to assist them in guiding customers during frame selection. Store operations required a refreshed design that prioritized a clean layout, avoiding excessive content, to facilitate associates in effectively communicating styles and trends to customers.
RESULT
Redesigned the layout of the Trend Book to create a more sophisticated appearance. Some of the larger blocks of content was removed, and large imagery and quotes were incorporated, enhancing the user-friendly experience for both associates and customers.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
Design Solutions
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