"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - SOCIAL VINE - WEB DESIGN
Opportunity
Eat It Up Marketing sought a visually engaging website redesign to better reflect their brand identity and enhance user experience. The goal was to modernize the site with new photography, fonts, and custom graphics in a style that honors the existing brand colors and logo. The redesign also aimed to visually communicate the brand’s professionalism, align service offerings with current capabilities, and highlight Eat It Up Marketing's successes through individual case study pages for three featured clients.
The redesigned Eat It Up Marketing website now features a polished, cohesive aesthetic that captivates visitors and reinforces brand identity. High-quality images, modern fonts, and carefully crafted graphics enhance visual storytelling, while an improved navigation structure offers an intuitive, enjoyable browsing experience. Case studies highlight three clients in individual landing pages, showcasing Eat It Up Marketing’s impactful work and successful client partnerships. With service pages now updated to reflect current capabilities, the redesign positions Eat It Up Marketing as a dynamic leader in digital marketing, strengthening their presence in a competitive market.
RESULT - WEBSITE DESIGN
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
Design Solutions
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