"Design is not just what it looks like and feels like.
Design is how it works." - Steve Jobs
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PORTFOLIO - BEAUTY BY KD - BRANDING & WEB DESIGN
Opportunity
Beauty By KD Aesthetic & Wellness offers a luxurious spa experience with diverse services, from skin rejuvenation to Botox injections, lip augmentation, weight loss programs, and exclusive personalized options. Kim Davis, NP, the visionary behind the company, aimed for a seamless blend of serene and contemporary vibes. Inspired by the calming ocean hues, she envisioned a palette with gentle blues and cool undertones, intricately woven into the brand identity.
In addition to branding, a new website was essential to seamlessly guide users in exploring services, booking appointments via the integrated scheduling system, viewing the before-and-after gallery, interacting with blog posts, and utilizing the chat option as necessary.
RESULT - BRANDING
Crafted a brand that seamlessly blends serene and contemporary vibes was my mission. Drawing inspiration from the tranquil hues of the ocean, I envisioned a palette featuring gentle blues and cool undertones intricately woven into the brand identity. In addition, I created a versatile array of logos tailored for different facets of the business. Each design incorporates ocean blue, white, and gold colors to evoke a sense of sophistication and tranquility, perfectly reflecting the essence of the brand.
WIREFRAMES
Starting with wireframes in my website design is important to build a strong foundation and create a user-friendly experience. Wireframes act like a blueprint, helping me plan the website's structure and layout before working on the visual design. This way, I can strategically organize elements, map out navigation, and ensure everything functions well. Using wireframes early on allows me to identify and fix potential usability issues and refine the user interface. It's a key step in envisioning the website's structure, making sure the final design not only looks good but also operates smoothly, leading to an efficient and user-focused website.
RESULT - WEBSITE
After finalizing the branding, I collaborated closely with the owner of Beauty By KD to develop a comprehensive website strategy. Our aim was to create a user-friendly platform that would offer a range of functionalities. This included allowing clients to seamlessly explore services, book appointments through the integrated scheduling system, access financing options, peruse the before-and-after gallery, engage with blog posts, and utilize the chat option as needed. Designing an intuitive interface to meet these requirements was crucial. Once the strategic framework was in place, I seamlessly integrated the brand's colors and style into the website design, ensuring that visitors would experience a sense of tranquility while interacting with the site.
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